Martin Haagoort

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Artificial Intelligence

Everyone is jumping on the AI bandwagon, or is on the road to mastering machine learning. Companies want algorithms. They may not understand why, but are afraid of missing out on what everyone else is going after.

Business Intelligence

In most cases, companies need business intelligence, i.e. those data analysis strategies and…


Photo by Jan Antonin Kolar on Unsplash

“People generally see what they look for, and hear what they listen for.”

To Kill a Mockingbird, Harper Lee

AI and data science adoption rates are soaring as more organizations pursue a data-driven agenda. But have you stopped to consider the ethics of AI? It’s a complex undertaking, with many businesses struggling to apply ethical considerations in their day-to-day work.

‘Bias’ is a term that often gets thrown around, stalling data-driven initiatives, complicating project implementations and confusing stakeholders. But it’s a key consideration to take into account.

So, how can your…


@m-haagoort / Adobe

It’s time for consultants to start practising what they preach. Analyzing the LinkedIn profiles of more than 350 consulting firms, 12% mention data science and AI in some way. But only 1% of the consultant population is actually a data scientist.

Why the disparity?

While the number of data scientists is increasing rapidly…


Martin Haagoort / Adobe

AI is everywhere. You interact or rely on such systems in one form or another, every day. Yet, AI is a commonly misunderstood technology, where the realm of science fiction seems to encroach on the real world, relying on science fact. …


@m-haagoort / Adobe

We live in a world where half truths, metaphors and fake news pollute the airways. AI is no exception. In recent times, we’ve seen this technology move out of the realms of science fiction and into science fact. …


In our current age of digitization and AI, data is growing at an astonishing rate. Everyone agrees. And everyone expects AI to have a dramatic impact on our society and workplaces. Well, AI is already having a major impact across a range of real-world scenarios. …

Martin Haagoort

Explainer & Sense Maker. Data Scientist @ Intellerts

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